KB First Pension Company
A leading Macedonian company for pension funds management
The purpose of KB First is to provide long-term security and stability of its members’ assets in both pension funds, to protect the interests of the members and to create profit by properly investing the collected contributions.
The company’s mission is to be perceived as the safest investment company related to the most valuable life investments, recognizable by its ethical principles, high expertise and operation professionalism, with the sole purpose of achieving welfare for all its members.
KB First Pension Company
A leading Macedonian company for pension funds management
The purpose of KB First is to provide long-term security and stability of its members’ assets in both pension funds, to protect the interests of the members and to create profit by properly investing the collected contributions.
The company’s mission is to be perceived as the safest investment company related to the most valuable life investments, recognizable by its ethical principles, high expertise and operation professionalism, with the sole purpose of achieving welfare for all its members.
Monthly People Reached
Landing Page Views
Conversion Rate
Cost Per Click
Following the modernization of business processes, the company sought to strengthen its leading position on the domestic pension insurance market. When KB First initially approached us, the company needed to scale marketing essentially by increasing brand recognition among the general public and building brand awareness.
As part of their growth strategy, the company aspired to refresh the branding, improve the brand's visual identity, increase the presence of digital channels, provide a more efficient approach and reach out to a wider audience, with the ultimate goal of increasing sales.
Furthermore, the company needed professional help in emphasizing its commitment to social responsibility and strengthening the brand's position as a responsible investment partner.
As a renowned company, KB First had already built a recognizable brand, but lacked general social media presence, with an educational approach, which hindered their ability to attract new clients.
As choosing an institution for one of the major investments is a carefully considered decision, and people are unlikely to choose unknown brands, multiple touchpoints were necessary before a prospect is ready to sign a contract.
We breathed serious life in achieving our goals with a unique, multifaceted approach. Our marketing team was responsible for the preparation and implementation of an overall marketing strategy, aimed at several platforms.
This included extensive social media campaigns, supported by distributing relevant and appealing content with a clearly defined message, and several GDN campaigns.
The strategy was supported by additional marketing activities, such as e-mail marketing, lead generation and technical optimization that built a solid foundation for growth, which could easily be reproduced for new acquisitions.
Brand Awareness
The success of our paid social awareness strategy can be attributed to the structure of the campaigns and our advertising model by setting campaigns with different goals.
We grouped the campaigns based on the goal we want to achieve, we launched Brand Awareness campaigns to ensure brand recognition, Reach campaigns to maximize the number of people viewing our ads, Traffic campaigns to increase the link clicks and landing page views of certain ads and much more. We implemented advanced options for managing and optimizing social media campaigns and, thus, doubled the number of conversions.
In a couple of months, after completing several campaigns, we achieved higher awareness of the brand, reached the specific target audience and noted a significant increase in the total number of social media page followers, the overall social media page engagement and the total landing page views, increasing by an impressive percentage.
Brand Awareness
The success of our paid social awareness strategy can be attributed to the structure of the campaigns and our advertising model by setting campaigns with different goals.
We grouped the campaigns based on the goal we want to achieve, we launched Brand Awareness campaigns to ensure brand recognition, Reach campaigns to maximize the number of people viewing our ads, Traffic campaigns to increase the link clicks and landing page views of certain ads and much more. We implemented advanced options for managing and optimizing social media campaigns and, thus, doubled the number of conversions.
In a couple of months, after completing several campaigns, we achieved higher awareness of the brand, reached the specific target audience and noted a significant increase in the total number of social media page followers, the overall social media page engagement and the total landing page views, increasing by an impressive percentage.
Google Ads
Due to the specific business, we had to choose the right keywords and ads to reach the company niche, and the high-quality banners which clearly conveyed the main message to the audience were the ones that brought significantly increased traffic to the company’s website.
We launched several different Google campaigns that have helped us increase brand recognition and create interest among the audience. According to this fact, we can say that the achieved results exceeded the expectations, resulting in meeting the pre-defined goals.
Google Ads
Due to the specific business, we had to choose the right keywords and ads to reach the company niche, and the high-quality banners which clearly conveyed the main message to the audience were the ones that brought significantly increased traffic to the company’s website.
We launched several different Google campaigns that have helped us increase brand recognition and create interest among the audience. According to this fact, we can say that the achieved results exceeded the expectations, resulting in meeting the pre-defined goals.
Lead Generation
Given the ultimate goal of increasing sales, after reaching the appropriate stage of the funnel, our focus was aimed at generating new potential clients.
The approaches included creating a lead generation campaign conducted on social media platforms, targeting the specific segment of the audience, which aimed to provide an increased number of prospects for the company and bring growth.
As this is one of our operations expertise, we consider these campaigns to be highly successful, providing the company with a significant percentage of increased sales.
Lead Generation
Given the ultimate goal of increasing sales, after reaching the appropriate stage of the funnel, our focus was aimed at generating new potential clients.
The approaches included creating a lead generation campaign conducted on social media platforms, targeting the specific segment of the audience, which aimed to provide an increased number of prospects for the company and bring growth.
As this is one of our operations expertise, we consider these campaigns to be highly successful, providing the company with a significant percentage of increased sales.
