Savings House Mozhnosti
Reputable financial institution supporting great business ideas
Savings House Mozhnosti is a financial institution with two-decades of experience in deposits and lending to individuals, micro, small and medium enterprises and agriculture, recognizable for supporting people in need of financial support for business ideas, belief in the free initiative, individual creativity, and personal responsibility.
Savings House Mozhnosti
Reputable financial institution supporting great business ideas
Savings House Moznosti is a financial institution with two-decades of experience in deposits and lending to individuals, micro, small and medium enterprises and agriculture, recognizable for supporting people in need of financial support for business ideas, belief in the free initiative, individual creativity, and personal responsibility.
Leads
*per month
Cost Per Lead
People Reached
*per month
Email Bounce Rate
Despite its good reputation on the domestic market, the company was looking for a creative partner that will help in raising awareness of the brand itself, as well as its products and services, strengthening its position in the financial market and position the brand as a stable and secure financial institution.
The desired outcome was aimed at designing and developing comprehensive marketing strategies, including creative designs, intended to coordinate and maintain the brand's exposure through increasing its presence online, by using several platforms, with main focus on attracting new potential clients, to help convey their authority and credibility as a confidential financial partner.
Given that the company lacked an online presence, we were focused on reaching a wider audience while presenting the brand in a premium way.
We decided to implement a friendly approach and avoid the previously used formal corporate branding.
In essence, our creative team harnessed all the forces in redesigning and refreshing the branding, further the marketing team created an extensive marketing strategy across all channels that had two key goals - strengthening the brand position and generating more potential clients.
Following the implementation of several campaigns, our estimated results exceeded the expectations, resulting in meeting the pre-defined goals. In a couple of months we achieved higher awareness of the brand, reaching the specific target audience, increasing the total number of social media page followers and page engagement percentage, we noted an increase in the total landing page views and doubled the number of leads.
Also, we were able to achieve consistent, high flow traffic on the company’s website, resulting in a higher number of website visits and business inquiries.
Google Ads
The domestic financial market is quite concentrated, so we had to find the right method to reach the specific target audience.
Our Google Ads campaigns were structured in two groups, highlighting the company’s two key products – loans and deposits, each using precisely defined keywords, targeting different demographic and behavioral characteristics, designed to suit its purpose.
Our high-quality and appealing banners that conveyed a clear message were the ones that brought great results, increasing website visits and business inquiries.
Google Ads
The domestic financial market is quite concentrated, so we had to find the right method to reach the specific target audience.
Our Google Ads campaigns were structured in two groups, highlighting the company’s two key products – loans and deposits, each using precisely defined keywords, targeting different demographic and behavioral characteristics, designed to suit its purpose.
Our high-quality and appealing banners that conveyed a clear message were the ones that brought great results, increasing website visits and business inquiries.
Lead Generation
Following the sales objectives, we went through a lead generation campaign, developing a complete strategy aimed at acquiring new potential clients.
With our lead generation tactics, using social media lead forms and all the sophisticated targeting methods we managed to achieve high-quality prospects and significantly increase sales in a short period of time.
The greatest pleasure was that due to our expertise and well-structured campaigns we managed to achieve high-quality leads at a very low cost per result.
Lead Generation
Following the sales objectives, we went through a lead generation campaign, developing a complete strategy aimed at acquiring new potential clients.
With our lead generation tactics, using social media lead forms and all the sophisticated targeting methods we managed to achieve high-quality prospects and significantly increase sales in a short period of time.
The greatest pleasure was that due to our expertise and well-structured campaigns we managed to achieve high-quality leads at a very low cost per result.
Brand Awareness
One of the main objectives we were focused on was increasing brand awareness.
As a creative agency, we refreshed their branding emphasizing the brand identity by developing contemporary and attractive creative solutions for establishing the brand presence online, allowing the company to showcase its services in a premium way. We used the colors of their established logo mark and typeface to fit in with a new brand key visual with a modern look.
Our brand awareness campaigns were mainly focused on social media platforms, highlighting several important features, brand image, values the company stands for and credibility, which significantly helped in strengthening the position and standing apart from the competition.
Brand Awareness
One of the main objectives we were focused on was increasing brand awareness.
As a creative agency, we refreshed their branding emphasizing the brand identity by developing contemporary and attractive creative solutions for establishing the brand presence online, allowing the company to showcase its services in a premium way. We used the colors of their established logo mark and typeface to fit in with a new brand key visual with a modern look.
Our brand awareness campaigns were mainly focused on social media platforms, highlighting several important features, brand image, values the company stands for and credibility, which significantly helped in strengthening the position and standing apart from the competition.
Email Marketing
From storytelling to generating landing page views, we created and executed numerous email campaigns, using newsletters as the cornerstone of the entire strategy which gained extremely valuable benefits for the company.
As a mid-funnel tool, using a sleek and responsive design strategy, engaging content and clear calls to action, these tactics managed to drive readers to the website where they can engage with the conversion landing pages.
Tailored to reach targeted recipients, the email campaigns preformed above the expectations, the click-through rate was impressive and we were able to achieve a consistent, high flow of traffic to the site, resulting in an increased number of leads.
Email Marketing
From storytelling to generating landing page views, we created and executed numerous email campaigns, using newsletters as the cornerstone of the entire strategy which gained extremely valuable benefits for the company.
As a mid-funnel tool, using a sleek and responsive design strategy, engaging content and clear calls to action, these tactics managed to drive readers to the website where they can engage with the conversion landing pages.
Tailored to reach targeted recipients, the email campaigns preformed above the expectations, the click-through rate was impressive and we were able to achieve a consistent, high flow of traffic to the site, resulting in an increased number of leads.
