Pneumatik

A Leading importer and retailer of premium tires

Pneumatik is a leading company with three-decades experience in import, wholesale and retail sale of premium tires for all types of vehicles, ranked in the 200 most successful business entities in Macedonia in the past ten years.


The company is the domestic official representative for a wide range of famous brands, such as Michelin, Pirelli, GoodYear, Dunlop, Continental, Cooper, Sava and many others.


With a developed network of dozen sales and service facilities in several cities across the country, as well as partner service facilities obtained through a franchise, today Pneumatik is the first synonym for premium tires recognizable by its high quality and expertise.

Pneumatik

A Leading importer and retailer of premium tires

Pneumatik is a leading company with three-decades experience in import, wholesale and retail sale of premium tires for all types of vehicles, ranked in the 200 most successful business entities in Macedonia in the past ten years.


The company is the domestic official representative for a wide range of famous brands, such as Michelin, Pirelli, GoodYear, Dunlop, Continental, Cooper, Sava and many others.


With a developed network of dozen sales and service facilities in several cities across the country, as well as partner service facilities obtained through a franchise, today Pneumatik is the first synonym for premium tires recognizable by its high quality and expertise.

People Reached

*per month

Page Views

*per month

Active Users

*per day

Conversion Rate

When our collaboration first started, the company sought a creative marketing partner that would enable them to achieve a clearly defined goal - raising brand exposure online to the highest level possible and lifting the brand well above the competitors.

 

Even though Pneumatik is a big company with a great reputation in regards of their well-known brands, we were yet to establish this in a creative and visually appealing way, reaching the right audience and acquiring more potential clients.

 

The overall challenge was to upgrade the existing social media pages, making them more appealing and engaging for the public. Further, we put focus on presenting the company across multiple digital channels, making sure a higher audience is reached and new clients are attracted.

Since our team was responsible for the entire marketing strategy of this company, we designed a custom tailored, effective, creative and strategic plan with the goal to reach customers in a meaningful way across all channels with a unified message, ensuring the excellent brand positioning and strengthening the brand image.

We used all our knowledge and expertise to attract as many potential clients as we can, by using social media platforms and the power of Google ads.

Since the beginning of our partnership, the overall image of Pneumatik has dramatically changed. As a result of our strategic plan, well-structured campaigns and high-end creatives, we managed to attract attention and convey the specified message, thus elevating the brand and differentiating from the competition.

By now, we continuously note a powerful surge in the numbers and percentages, resulting in final consumers and raising the company’s success even higher.

Brand Awareness

Considering the popularity of the brands whose products Pneumatik resells, the initial idea was to use it as an advantage and thus, lift the brand above the competitors. Using the official brand book and recognizable brand image of the world-famous manufacturers of top-quality tires, we managed to create striking ad creatives, impressive videos and attractive banners, aimed to reach a wider audience and attract more website visitors.

Our team created several campaigns to drive awareness and intent about the company’s products. Running across social media platforms, the ads focused on both awareness and engagement, appropriately. Different ad formats and creative assets were used to appeal to all audiences throughout different phases, and both informative and interactive ads were created. The interactive features made audiences feel included and the engagement ads provided an insight into audience sentiment.

Following the implementation of several campaigns, we achieved extremely high awareness of the brand, reaching a wide audience, rapidly growing number of social media page followers, and high flow website traffic.

Brand Awareness

Considering the popularity of the brands whose products Pneumatik resells, the initial idea was to use it as an advantage and thus, lift the brand above the competitors. Using the official brand book and recognizable brand image of the world-famous manufacturers of top-quality tires, we managed to create striking ad creatives, impressive videos and attractive banners, aimed to reach a wider audience and attract more website visitors.

Our team created several campaigns to drive awareness and intent about the company’s products. Running across social media platforms, the ads focused on both awareness and engagement, appropriately. Different ad formats and creative assets were used to appeal to all audiences throughout different phases, and both informative and interactive ads were created. The interactive features made audiences feel included and the engagement ads provided an insight into audience sentiment.

Following the implementation of several campaigns, we achieved extremely high awareness of the brand, reaching a wide audience, rapidly growing number of social media page followers, and high flow website traffic.

Facebook & Instagram Ads

By combining the power of the famous brands and the endless creativity of our graphic design and marketing teams, we managed to create awesome looking social media creatives and exquisite videos.

We started by conducting informational campaigns, aimed to distribute great content, convey a clear message to the target audience and ensure excellent brand positioning. During these campaigns, we managed to achieve a high level of brand awareness and reach a wide range of audiences.

Additionally, interactive and engaging campaigns followed, aimed to increase social media traffic and encourage interaction with the target audience, which allowed us to achieve an increased engagement rate in an expressive percentage.

Facebook & Instagram Ads

By combining the power of the famous brands and the endless creativity of our graphic design and marketing teams, we managed to create awesome looking social media creatives and exquisite videos.

We started by conducting informational campaigns, aimed to distribute great content, convey a clear message to the target audience and ensure excellent brand positioning. During these campaigns, we managed to achieve a high level of brand awareness and reach a wide range of audiences.

Additionally, interactive and engaging campaigns followed, aimed to increase social media traffic and encourage interaction with the target audience, which allowed us to achieve an increased engagement rate in an expressive percentage.

Google Ads & Banners

Google campaigns occupied a significant place in our strategic plans helping us to reach a wider target audience, and enabling the company to provide exceptional brand awareness.

By choosing the most appealing banners and the right targeting methods, in a short period of time we were able to notice a significantly higher percentage of website traffic coming from these channels.

The well-set campaigns ensured that we achieved a higher click-through rate and lower the cost per result.

Google Ads & Banners

Google campaigns occupied a significant place in our strategic plans helping us to reach a wider target audience, and enabling the company to provide exceptional brand awareness.

By choosing the most appealing banners and the right targeting methods, in a short period of time we were able to notice a significantly higher percentage of website traffic coming from these channels.

The well-set campaigns ensured that we achieved a higher click-through rate and lower the cost per result.

UX design

​​In correlation with the overall marketing plan, a redesign of the existing website and enhanced customer experience was required. The previous website was based on a simple template resulting in low usability, over-occupied landing page, bad backlinks, poor conversion and lack of crucial necessary functions. Further more, on a general problem overview, we decided to develop an appealing, functional and responsive website that would require less time to maintain, be more user-friendly, and increase the overall user experience.

In addition to the responsiveness, we strived to provide stunning UX/UI solutions within a simple yet effective website design. We aimed to deliver a conversion-focused design, improving the conversion rate via call-to-action buttons, logical structure, advanced search functionality, comfortable menus, and much more.

With the advanced search features, users can easily navigate through the website, and the improved functionality helps clients find the desired interest within minutes.
After the redesign, users can easily explore the products and services, search for any information quickly and experience a better customer journey on the website.