Lav Komerc
Wooden and textile flooring for all-round feel-good sensation
Lav Komerc is one of the pioneers in the domestic market, having extensive tradition and experience in selling and installation of different types of exclusive wooden and textile floors, offering a wide range of high-quality products from the world’s most prestigious brands.
Lav Komerc
Laminate flooring for that all-round feel-good sensation
Lav Komerc is one of the pioneers in the domestic market, having extensive tradition and experience in selling and installation of different types of exclusive wooden and textile floors, offering a wide range of high-quality products from the world’s most prestigious brands.
Active Users
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Average Reach
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Despite the company’s well-recognizable brand and good reputation on the domestic market, Lav Komerc was in need of a creative partner that would help in enhancing its presence online, strengthen its position on the market, and position the brand as a premium flooring reseller.
The desired outcome was aimed at creating and implementing an overall marketing strategy, including creative designs, intended to refresh the branding and enhance the brand's exposure through several platforms, with main focus on strengthening the brand positioning and attracting new potential clients.
Given that the company lacked a well-structured marketing approach and creative designs in particular, we were focused on reaching a wider audience while presenting its products in a premium way.
In essence, our creative team started with redesigning and refreshing the branding, and simultaneously the marketing team was in charge of creating an extensive marketing strategy, using a multi-structured approach, that had two key goals - strengthening the brand position and generating more potential clients.
The strategic plan was mainly focused on social media platforms and multiple GDN campaigns.
Following the implementation of several campaigns, we managed to reach a significantly wider audience and noted an increase in crucial fields - the total number of social media page followers and page engagement percentage, the general audience interest and overall information requests and higher number of website visits.
Thus, our estimated results exceeded the expectations, resulting in meeting the pre-defined goals.
Facebook & Instagram Ads
Given the presence of the target audience, we put most effort into social media platforms, directing our key campaigns on Facebook and Instagram.
We started with redesigning of social media creatives and conducting informational campaigns, aimed to distribute good product presentations using great content, convey a clear message to the target audience and ensure excellent brand positioning. For the duration of these campaigns, we managed to increase the level of brand awareness and reach a wide range of audiences.
Additionally, sales-oriented campaigns followed, supported by creative designs, featuring the products in a classy way, aimed to encourage the interest and interaction with the target audience, which allowed us to achieve an increased further information requests in an expressive percentage.
Facebook & Instagram Ads
Given the presence of the target audience, we put most effort into social media platforms, directing our key campaigns on Facebook and Instagram.
We started with redesigning of social media creatives and conducting informational campaigns, aimed to distribute good product presentations using great content, convey a clear message to the target audience and ensure excellent brand positioning. For the duration of these campaigns, we managed to increase the level of brand awareness and reach a wide range of audiences.
Additionally, sales-oriented campaigns followed, supported by creative designs, featuring the products in a classy way, aimed to encourage the interest and interaction with the target audience, which allowed us to achieve an increased further information requests in an expressive percentage.
Google Ads & Banners
In order to provide higher website traffic and assure a larger market share we started using Google Ads to reach the right audience, and boost the conversion rate as well.
We decided to use the exclusivity of the company’s brands as an advantage and present the products in an appealing manner, creating high-quality banners and using the right targeting methods. We used a variety of ad formats on Google, in order to assure better performance and optimized results.
In a couple of months we managed to scale the company’s website higher in the search results, as well as bring many potential clients.
Google Ads & Banners
In order to provide higher website traffic and assure a larger market share we started using Google Ads to reach the right audience, and boost the conversion rate as well.
We decided to use the exclusivity of the company’s brands as an advantage and present the products in an appealing manner, creating high-quality banners and using the right targeting methods. We used a variety of ad formats on Google, in order to assure better performance and optimized results.
In a couple of months we managed to scale the company’s website higher in the search results, as well as bring many potential clients.
Creative design
From creative design solutions for social media ads and exquisite and engaging videos, to attractive Google banners, our creative team was seriously dedicated to creating a remarkable brand identity by developing high-quality visuals that appealingly featured the brand values – quality and proficiency.
We created a wide range of graphics and built numerous enticing designs which helped the audience connect with the brand.
Striving to enhance the positioning of the brand and assure market dominance we needed to develop memorable designs and messaging, then deliver it in the right format, to the right people, on the right platform.
With this challenge in mind, we developed ad creatives targeting different audience segments, using different design variations.
