Sanik
Construction Company in North Macedonia
Lav Komerc
Laminate flooring for that all-round feel-good sensation
Lav Komerc is one of the pioneers in the domestic market, having extensive tradition and experience in selling and installation of different types of exclusive wooden and textile floors, offering a wide range of high-quality products from the world’s most prestigious brands.
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Despite Sanik’s strong reputation and recognizable name in the domestic real estate market, the company faced the challenge of elevating its brand presence to the next level. The goal was to position Sanik not just as a reliable construction company, but as a premium developer known for high-quality residential and commercial projects that deliver long-term value.
Our task was to create and implement a comprehensive marketing strategy — including refreshed visual identity, creative communication, and a strong digital presence — to enhance brand exposure, reinforce market positioning, and attract a new generation of clients and investors.
To address these challenges, we developed a comprehensive marketing approach focused on redefining Sanik’s brand identity and elevating its digital presence. The solution included a strategic repositioning of the brand to highlight its premium value, modern architecture, and commitment to quality — all supported by a strong creative direction.
We designed and implemented a multi-channel marketing strategy combining impactful visual storytelling, engaging social media content, targeted advertising campaigns, and a refreshed online presence. This integrated approach not only enhanced Sanik’s visibility and credibility but also strengthened its market position and attracted a broader audience of potential buyers and investors.
The implemented strategy delivered measurable growth and tangible business impact for Sanik. The brand achieved a significant increase in online visibility and engagement across all digital platforms, strengthening its market presence and recognition as a premium real estate developer.
The refreshed brand identity and creative campaigns successfully positioned Sanik as a trusted choice for modern, high-quality living, resulting in a growing community of followers, increased inquiries, and a steady rise in qualified leads from potential buyers and investors. Moreover, the strategic communication helped Sanik differentiate itself from competitors, laying a solid foundation for future expansion and continued market leadership.
Facebook & Instagram Ads
Given the presence of the target audience, we put most effort into social media platforms, directing our key campaigns on Facebook and Instagram.
We started with redesigning of social media creatives and conducting informational campaigns, aimed to distribute good product presentations using great content, convey a clear message to the target audience and ensure excellent brand positioning. For the duration of these campaigns, we managed to increase the level of brand awareness and reach a wide range of audiences.
Additionally, sales-oriented campaigns followed, supported by creative designs, featuring the products in a classy way, aimed to encourage the interest and interaction with the target audience, which allowed us to achieve an increased further information requests in an expressive percentage.
Facebook & Instagram Ads
Given the presence of the target audience, we put most effort into social media platforms, directing our key campaigns on Facebook and Instagram.
We started with redesigning of social media creatives and conducting informational campaigns, aimed to distribute good product presentations using great content, convey a clear message to the target audience and ensure excellent brand positioning. For the duration of these campaigns, we managed to increase the level of brand awareness and reach a wide range of audiences.
Additionally, sales-oriented campaigns followed, supported by creative designs, featuring the products in a classy way, aimed to encourage the interest and interaction with the target audience, which allowed us to achieve an increased further information requests in an expressive percentage.
Google Ads & Banners
In order to provide higher website traffic and assure a larger market share we started using Google Ads to reach the right audience, and boost the conversion rate as well.
We decided to use the exclusivity of the company’s brands as an advantage and present the products in an appealing manner, creating high-quality banners and using the right targeting methods. We used a variety of ad formats on Google, in order to assure better performance and optimized results.
In a couple of months we managed to scale the company’s website higher in the search results, as well as bring many potential clients.
Creative design
From creative design solutions for social media ads and exquisite and engaging videos, to attractive Google banners, our creative team was seriously dedicated to creating a remarkable brand identity by developing high-quality visuals that appealingly featured the brand values – quality and proficiency.
We created a wide range of graphics and built numerous enticing designs which helped the audience connect with the brand.
Striving to enhance the positioning of the brand and assure market dominance we needed to develop memorable designs and messaging, then deliver it in the right format, to the right people, on the right platform.
With this challenge in mind, we developed ad creatives targeting different audience segments, using different design variations.
