Iliosco
Specialist in growing and trading of Macedonian fresh leafy salads and cut herbs
Iliosco.mk is a specialist in the cultivation and trade of premium Macedonian fresh leafy salads and cut herbs. With a focus on quality, freshness, and sustainable production, the company carefully grows its products in fertile local fields under controlled conditions that ensure exceptional taste and long shelf life. From crisp lettuce and arugula to aromatic basil, parsley, and dill, Iliosco delivers farm-fresh produce that meets the highest standards of restaurants, retailers, and export partners. Every leaf is grown with passion and respect for nature, bringing the authentic flavor of Macedonia to every table.
PerpetuuMobile
A real example of innovation in this field
Establishing and adhering to the highest world standards in the field of security, Perpetuumobile is a leading company in the field of security systems and services.
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One of the main challenges for Iliosco.mk lies in maintaining consistent freshness and quality throughout the year while dealing with seasonal climate variations and fluctuating market demands. Ensuring reliable logistics and temperature-controlled distribution is also essential to preserve product integrity from farm to client. Competing with imported goods and meeting strict standards required by international partners can be demanding, especially in balancing cost efficiency with sustainability. Additionally, building strong brand recognition in export markets and educating local consumers about the value of locally grown premium salads and herbs remains a continuous effort..
Iliosco.mk addresses these challenges through advanced greenhouse cultivation, modern irrigation systems, and year-round production planning that ensures consistent quality regardless of season. The company invests in cold-chain logistics and controlled storage to maintain freshness from harvest to delivery. By implementing strict quality control standards and certifications, Iliosco builds trust with both domestic and international buyers. Strategic partnerships with restaurants, retailers, and distributors strengthen its market position, while active brand promotion highlights the superior taste and freshness of Macedonian produce. Through innovation, sustainability, and dedication, Iliosco.mk secures stable growth and recognition in the regional and European markets.
As a result, Iliosco.mk has established itself as a trusted supplier of premium fresh salads and herbs across Macedonia and beyond. The company’s consistent quality and reliable delivery have led to long-term partnerships with leading retailers, restaurants, and export clients. Customer satisfaction and demand have grown steadily, supported by an expanding distribution network and a strong reputation for freshness and taste. Iliosco’s focus on innovation and sustainability has also improved production efficiency and reduced waste, positioning the brand as a benchmark for quality agricultural products from Macedonia.
Brand Awareness
Iliosco.mk by Ink.Agency focuses on building brand awareness through a strong, authentic, and nature-inspired identity that highlights the freshness, quality, and origin of its products. The strategy emphasizes visual storytelling that connects the brand with Macedonia’s fertile land and sustainable farming practices. Through a modern website, optimized for both local and international markets, and a cohesive social media presence, Iliosco communicates transparency, care, and expertise in producing fresh leafy salads and herbs. Digital campaigns showcase behind-the-scenes moments from the fields, farmers, and harvest process, reinforcing trust and emotional connection with consumers. Collaborations with restaurants, chefs, and retail partners increase visibility and credibility, while PR features and export-focused promotions strengthen Iliosco’s position as a leading agricultural brand from Macedonia. Consistent branding, high-quality visuals, and engaging content managed by Ink.Agency ensure Iliosco.mk stands out as a symbol of freshness, authenticity, and modern Macedonian agriculture.
Brand Awareness
When it comes to security, one of the most important factors is undoubtedly trust. Through our extensive campaigns aimed mostly at social media platforms, combined with our creative designs, one of the crucial goals was to create higher brand recognition among a wider audience and position the brand as a reputable trusted company.
The redesign of the branding was generally referred to the use of creatives that depict real-life situations, using real people – team members, so that people could efficiently relate to the services that Perpetuumobile provides. Furthermore, the redesign included vehicle branding, promotional materials and more.
Facebook & Instagram Ads
Considering the target audience, social media platforms were the main channel for conducting the campaigns. Our mainly sales-oriented campaigns were structured in two different groups, encompassing individuals and also B2B campaigns.
Using advanced targeting methods and opportunities we were able to reach a wider audience, and the innovative ad creatives helped the brand stand apart from the crowd.
Through the attractive designs, in addition to the impressiveness, we aimed to show the credibility of the brand, and to create an integration of values, which aimed to establish trust among the audience.
Lead Generation
As the company sought increased sales of its services, our efforts were focused on generating as many potential clients as possible.
Using social platforms as a primary channel, we carried several distinct lead generation campaigns, which we can consider exceptionally successful, bringing the company high-quality leads and increased business inquiries in a short period of time.
YouTube Ads
Video content is a must-have part of any content strategy.This is even truer now that YouTube lets us target users based on their search histories.
YouTube advertising is more targeted than ever and that is why we used short bumper videos complementary to the Smile Campaign to further push the content closer to the target audience.
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