Ministry of Education and Science
Energy Efficient Rehabilitation of Student Dormitories in North Macedonia.
Ink.Agency is collaborating with the Ministry of Education and Science on a national project focused on modernizing student dormitories through energy-efficient renovation. The initiative improves comfort, sustainability, and living standards for students while reducing energy consumption and emissions.
Ink.Agency manages the full digital communication and awareness campaign, including strategy, creative direction, and social media promotion — highlighting the project’s positive impact on both students and the environment.
PerpetuuMobile
A real example of innovation in this field
Establishing and adhering to the highest world standards in the field of security, Perpetuumobile is a leading company in the field of security systems and services.
Ink.Agency is leading the brand awareness and digital communication campaign for the Energy Efficient Rehabilitation of Student Dormitories in North Macedonia, in close collaboration with the Ministry of Education and Science. The main goal of the campaign is to raise national awareness about the importance of energy efficiency, modernization, and sustainability in student housing. The project represents a key step toward improving the quality of life for students, reducing energy consumption, and supporting North Macedonia’s long-term commitment to green transformation.
Through a comprehensive digital strategy, Ink.Agency is creating and managing a unified brand identity for the project — from visual design and storytelling to media planning, social media management, and public communication. The campaign emphasizes how each renovated dormitory not only provides better comfort and functionality but also symbolizes innovation, care for youth, and environmental responsibility. By using emotionally driven narratives, before-and-after visuals, and success stories from students, Ink.Agency ensures that the message reaches both the general public and key stakeholders. The brand awareness initiative aims to inspire pride in national progress, promote sustainable values among younger generations, and position the Ministry of Education and Science as a leader in implementing forward-thinking, energy-efficient infrastructure projects that shape the future of education in North Macedonia.
Facebook and Instagram Ads
Ink.Agency is spearheading the digital advertising and brand awareness campaign for the Energy Efficient Rehabilitation of Student Dormitories in North Macedonia, in partnership with the Ministry of Education and Science (MON). The campaign’s mission is to inform, educate, and engage the public about the nationwide modernization of student dormitories — emphasizing the importance of energy efficiency, sustainability, and improved living standards for students. Through a carefully designed multi-channel ad strategy, Ink.Agency ensures that the project’s message reaches a wide and diverse audience across North Macedonia. Our approach integrates Facebook, Instagram, TikTok, and Google Ads to create maximum visibility and engagement. Each platform serves a specific role: Facebook and Instagram Ads focus on emotional storytelling and visual transformation — before-and-after dormitory visuals, testimonials from students, and key facts about the project’s impact. TikTok Ads deliver short, dynamic videos that connect with younger audiences, using trends and relatable student-life moments to highlight the project’s benefits in an authentic and entertaining way. Google Display and Search Ads ensure visibility among parents, educators, and institutions interested in national education and infrastructure projects, strengthening awareness through informative and trusted formats. Ink.Agency manages the full digital ecosystem — from creative direction, ad design, and copywriting to performance tracking, remarketing, and optimization. The goal is not only to showcase the progress of the rehabilitation project but to build lasting trust in public investment and government-led initiatives that improve everyday life. By combining data-driven strategy, creative storytelling, and modern advertising formats, Ink.Agency transforms this government initiative into a powerful digital narrative of progress, sustainability, and education reform in North Macedonia.
Brand Awareness
When it comes to security, one of the most important factors is undoubtedly trust. Through our extensive campaigns aimed mostly at social media platforms, combined with our creative designs, one of the crucial goals was to create higher brand recognition among a wider audience and position the brand as a reputable trusted company.
The redesign of the branding was generally referred to the use of creatives that depict real-life situations, using real people – team members, so that people could efficiently relate to the services that Perpetuumobile provides. Furthermore, the redesign included vehicle branding, promotional materials and more.
Facebook & Instagram Ads
Considering the target audience, social media platforms were the main channel for conducting the campaigns. Our mainly sales-oriented campaigns were structured in two different groups, encompassing individuals and also B2B campaigns.
Using advanced targeting methods and opportunities we were able to reach a wider audience, and the innovative ad creatives helped the brand stand apart from the crowd.
Through the attractive designs, in addition to the impressiveness, we aimed to show the credibility of the brand, and to create an integration of values, which aimed to establish trust among the audience.
Lead Generation
As the company sought increased sales of its services, our efforts were focused on generating as many potential clients as possible.
Using social platforms as a primary channel, we carried several distinct lead generation campaigns, which we can consider exceptionally successful, bringing the company high-quality leads and increased business inquiries in a short period of time.
Creatives
