IceMak
A world renowned importer, exporter and brokerage for all kinds of non-lethal weapons and military equipment
When our collaboration first started with Icemak the goal was very clear for both
sides, raising brand awareness to the highest level possible and lifting the brand
well above their competitors.
IceMak
A world renowned importer, exporter and brokerage for all kinds of non-lethal weapons and military equipment
When our collaboration first started with IceMak the goal was very clear for both
sides, raising brand awareness to the highest level possible and lifting the brand
well above their competitors.
Monthly Leads
Cost Per Lead
Cost Per Click
Conversion Rate
Following their long and successful history in the defense industry, INK was approached by IceMak at the beginning of 2021, to create a fully optimized and engaging website for potential clients.
Another part of our partnership is also to create a unique brand awareness on social media such as Facebook, Instagram, Google, and LinkedIn.
The process began with creating the website. Our developers put a lot of time and expertise into the creation of the website, and in collaboration with the marketing and graphic design teams, we managed to completely make the new website SEO Friendly, in an effort to drive organic traffic and boost the Google Ranking of the website as high as possbile.
Once the website was complete, we proceeded towards creating the social media profiles for IceMak.
Our Graphic Designers once again proved their skills and expertise by creating highly engaging and pleasant-to-look-at social media creatives, telling the highly successful story of IceMak and the industry they operate in.
Even though we started using LinkedIn to promote the new website and the overall brand behind IceMak, we also used this social platform to find potential new clients a.k.a lead generation. Using our expertise in providing Lead Generation on the LinkedIn Sales Navigator, our marketing team managed to initiate contact with a lot of potential clients from all around the globe, that have found the products and services of IceMak highly useful to them and to their business.
Since Partnering with INK, IceMak has seen an increase on every field.
Their social media numbers are rising, import and export are increasing, and the general image of the brand has been taken to a different dimension.
Lead Generation
As a result of our digital campaigns, we were able to achieve consistent, high flow traffic on the company’s website, resulting in a higher number of website visits, as well as online applications for the company’s products.
Our lead generation tactics, using social media lead forms, resulted in generating over 200 new business inquiries within the first 4 months, using mainly Facebook Lead Generation Forms and LinkedIn Sales Navigator.
Lead Generation
As a result of our digital campaigns, we were able to achieve consistent, high flow traffic on the company’s website, resulting in a higher number of website visits, as well as online applications for the company’s products.
Our lead generation tactics, using social media lead forms, resulted in generating over 200 new business inquiries within the first 4 months, using mainly Facebook Lead Generation Forms and LinkedIn Sales Navigator.
Google Ads
Because we were entering a market as a new brand, we needed to get the right keywords, ads, and landing pages to go along with the market. First, we used every tool at our disposal to ensure that the marketing message resonated with our target audience.
Once we got our campaign up and running, organized our account and we used automated bidding and ad customizers to reduce our workload. This significantly lowered the CPC and raised traffic and the CTR, which was our primary objective to get the new page rolling.
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Google Ads
Because we were entering a market as a new brand, we needed to get the right keywords, ads, and landing pages to go along with the market. First, we used every tool at our disposal to ensure that the marketing message resonated with our target audience.
Once we got our campaign up and running, organized our account and we used automated bidding and ad customizers to reduce our workload. This significantly lowered the CPC and raised traffic and the CTR, which was our primary objective to get the new page rolling.
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Creative Design
Considering the specific industry, and also target audience, we had to be especially careful regarding the designs and the message they are delivering.
We managed to develop ad creatives that emphasized the high-quality of the products in an appealing way, visually aligned with the entire branding of ICEMAK.
We used a carefully selected color palette and a distinctive design layout, creating both still images and videos tailored to various platforms.
