IceMak

A world renowned importer, exporter and brokerage for all kinds of non-lethal weapons and military equipment

When our collaboration first started with Icemak the goal was very clear for both
sides, raising brand awareness to the highest level possible and lifting the brand
well above their competitors.

IceMak

A world renowned importer, exporter and brokerage for all kinds of non-lethal weapons and military equipment

When our collaboration first started with IceMak the goal was very clear for both
sides, raising brand awareness to the highest level possible and lifting the brand
well above their competitors.

Monthly Leads

1+

Cost Per Lead

1$

Cost Per Click

0%

Conversion Rate

0%
Following their long and successful history in the defense industry, INK was approached by IceMak at the beginning of 2021, to create a fully optimized and engaging website for potential clients.
Another part of our partnership is also to create a unique brand awareness on social media such as Facebook, Instagram, Google, and LinkedIn.

Lead Generation

As a result of our digital campaigns, we were able to achieve consistent, high flow traffic on the company’s website, resulting in a higher number of website visits, as well as online applications for the company’s products.

Our lead generation tactics, using social media lead forms, resulted in generating over 200 new business inquiries within the first 4 months, using mainly Facebook Lead Generation Forms and LinkedIn Sales Navigator.

Lead Generation

As a result of our digital campaigns, we were able to achieve consistent, high flow traffic on the company’s website, resulting in a higher number of website visits, as well as online applications for the company’s products.

Our lead generation tactics, using social media lead forms, resulted in generating over 200 new business inquiries within the first 4 months, using mainly Facebook Lead Generation Forms and LinkedIn Sales Navigator.

Google Ads

Because we were entering a market as a new brand, we needed to get the right keywords, ads, and landing pages to go along with the market. First, we used every tool at our disposal to ensure that the marketing message resonated with our target audience.

Once we got our campaign up and running, organized our account and we used automated bidding and ad customizers to reduce our workload. This significantly lowered the CPC and raised traffic and the CTR, which was our primary objective to get the new page rolling. .

Google Ads

Because we were entering a market as a new brand, we needed to get the right keywords, ads, and landing pages to go along with the market. First, we used every tool at our disposal to ensure that the marketing message resonated with our target audience.

Once we got our campaign up and running, organized our account and we used automated bidding and ad customizers to reduce our workload. This significantly lowered the CPC and raised traffic and the CTR, which was our primary objective to get the new page rolling. .

Creative Design

Considering the specific industry, and also target audience, we had to be especially careful regarding the designs and the message they are delivering.
We managed to develop ad creatives that emphasized the high-quality of the products in an appealing way, visually aligned with the entire branding of ICEMAK.
We used a carefully selected color palette and a distinctive design layout, creating both still images and videos tailored to various platforms.