IE Swiss
Providing high-efficiency solar panels and a series of solar solutions
IE Swiss is a company based on the Swiss market and has the best and most reliable solar energy technology in the industry, all products are certified, accredited and approved by various international and national institutions. With extensive experience, IE Swiss is specialized in customizing solar energy solutions for the residential and commercial sectors.
IE Swiss
Providing high-efficiency solar panels and a series of solar solutions
IE Swiss is a company based on the Swiss market and has the best and most reliable solar energy technology in the industry, all products are certified, accredited and approved by various international and national institutions. With extensive experience, IE Swiss is specialized in customizing solar energy solutions for the residential and commercial sectors.
Cost Per Lead
Monthly Leads
Click Through Rate
Lead Conversion Rate
As a domestically based company and several years of work in the field of solar energy in Switzerland IE Swiss found themselves at a standstill and needed a little boost to reach the right people at the right time.
After several mutual constructive meetings and brainstorming sessions we decided to launch a full-scale lead generation campaign with the hopes of returning their business operations to normal conditions, and of course rail in new prospects.
The above mentioned lead generation campaign consisted of launching ads on Facebook and LinkedIn utilizing the pre-filled lead forms that the platforms offer to generate high-quality leads at scale.
This means that with a single click on the form, and without having to type anything by hand potential prospects can instantly send their info, creating leads crucial for your business.
We are glad and proud to say that the outcome of these campaigns positively surprised us, and IE Swiss as we managed to generate 200+ leads per week using the abovementioned methods.
Moreover, we managed to keep the cost per lead very low and still generate high quality converting leads which is why IE Swiss have put their trust in Ink and we are partners from 2018 to date.
Facebook Ads
Since we launched a new brand, without any social media presence, we put the greatest effort into these channels, directing our key campaigns on social media.
We started by conducting informational campaigns, aimed to distribute great content, convey a clear message to the target audience and ensure excellent brand positioning. During these campaigns, we managed to achieve a high level of brand awareness and reach a wide range of audiences.
Additionally, interactive and engaging campaigns followed, supported by creative content and appealing designs, featuring the brand’s products to increase social media traffic and encourage interaction with the target audience, which allowed us to achieve an increased engagement rate in an expressive percentage.
After achieving surprising brand recognition, our sales campaigns followed, which we can consider excessively successful given the excellent ROI that BOHO notes.
Facebook Ads
Since we launched a new brand, without any social media presence, we put the greatest effort into these channels, directing our key campaigns on social media.
We started by conducting informational campaigns, aimed to distribute great content, convey a clear message to the target audience and ensure excellent brand positioning. During these campaigns, we managed to achieve a high level of brand awareness and reach a wide range of audiences.
Additionally, interactive and engaging campaigns followed, supported by creative content and appealing designs, featuring the brand’s products to increase social media traffic and encourage interaction with the target audience, which allowed us to achieve an increased engagement rate in an expressive percentage.
After achieving surprising brand recognition, our sales campaigns followed, which we can consider excessively successful given the excellent ROI that BOHO notes.
Lead Generation
The trickiest part of the B2C lead generation process is the lead capture: how to get the potential leads to give their contact information?
From our considerable experience with lead generation we understand that in order to manage this part of the lead generation process, we need to have a powerful lead magnet that has enough perceived value and lures prospective customers into the sales pipeline.
Also we implemented advanced digital marketing techniques such as retargeting and using Lookalike audiences created utilizing the previously generated e-mail contacts from IE Swiss customers which they provided to us,
Lead Generation
The trickiest part of the B2C lead generation process is the lead capture: how to get the potential leads to give their contact information?
From our considerable experience with lead generation we understand that in order to manage this part of the lead generation process, we need to have a powerful lead magnet that has enough perceived value and lures prospective customers into the sales pipeline.
Also we implemented advanced digital marketing techniques such as retargeting and using Lookalike audiences created utilizing the previously generated e-mail contacts from IE Swiss customers which they provided to us,
Email Marketing
From storytelling to generating landing page views, we created and executed numerous email campaigns, using newsletters as the cornerstone of the entire strategy which gained extremely valuable benefits for the company.
As a mid-funnel tool, using a sleek and responsive design strategy, engaging content and clear calls to action, these tactics managed to drive readers to the website where they can engage with the conversion landing pages.
Tailored to reach targeted recipients, the email campaigns preformed above the expectations, the click-through rate was impressive and we were able to achieve a consistent, high flow of traffic to the site, resulting in an increased number of leads.
Email Marketing
From storytelling to generating landing page views, we created and executed numerous email campaigns, using newsletters as the cornerstone of the entire strategy which gained extremely valuable benefits for the company.
As a mid-funnel tool, using a sleek and responsive design strategy, engaging content and clear calls to action, these tactics managed to drive readers to the website where they can engage with the conversion landing pages.
Tailored to reach targeted recipients, the email campaigns preformed above the expectations, the click-through rate was impressive and we were able to achieve a consistent, high flow of traffic to the site, resulting in an increased number of leads.
Brand Awareness
One of the main objectives we were focused on was increasing brand awareness.
As a creative agency, we refreshed their branding emphasizing the brand identity by developing contemporary and attractive creative solutions for establishing the brand presence online, allowing the company to showcase its services in a premium way. We used the colors of their established logo mark and typeface to fit in with a new brand key visual with a modern look.
Our brand awareness campaigns were mainly focused on social media platforms, highlighting several important features, brand image, values the company stands for and credibility, which significantly helped in strengthening the position and standing apart from the competition.
Brand Awareness
One of the main objectives we were focused on was increasing brand awareness.
As a creative agency, we refreshed their branding emphasizing the brand identity by developing contemporary and attractive creative solutions for establishing the brand presence online, allowing the company to showcase its services in a premium way. We used the colors of their established logo mark and typeface to fit in with a new brand key visual with a modern look.
Our brand awareness campaigns were mainly focused on social media platforms, highlighting several important features, brand image, values the company stands for and credibility, which significantly helped in strengthening the position and standing apart from the competition.
