Delovi.mk
A Leading importer and retailer of auto parts.
Delovi.mk is the leading online marketplace in North Macedonia specialized in selling auto parts, tools, oils, and accessories for all types of vehicles. Our mission is to make car maintenance easier, faster, and more affordable for everyone — from professional mechanics to everyday drivers. We cooperate with trusted suppliers and global brands, ensuring that every customer gets high-quality and original parts at competitive prices. The platform provides a simple and secure shopping experience, allowing users to quickly find the right product through advanced search filters, VIN number lookup, and detailed product specifications. With a developed network of dozen sales and service facilities in several cities across the country, as well as partner service facilities obtained through a franchise, today Pneumatik is the first synonym for premium tires recognizable by its high quality and expertise.
Pneumatik
A Leading importer and retailer of premium tires
Pneumatik is a leading company with three-decades experience in import, wholesale and retail sale of premium tires for all types of vehicles, ranked in the 200 most successful business entities in Macedonia in the past ten years.
The company is the domestic official representative for a wide range of famous brands, such as Michelin, Pirelli, GoodYear, Dunlop, Continental, Cooper, Sava and many others.
With a developed network of dozen sales and service facilities in several cities across the country, as well as partner service facilities obtained through a franchise, today Pneumatik is the first synonym for premium tires recognizable by its high quality and expertise.
People Reached
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Conversion Rate
Before partnering with Ink.Agency, Delovi.mk faced several challenges that limited its growth potential:
Low brand awareness
Although the company offered a wide range of auto parts, few people in the market recognized the brand or trusted it as a first choice for online shopping.
Unstructured digital presence
The website had limited visibility on Google, low social media engagement, and lacked a unified visual identity or communication tone across channels.
High competition and price sensitivity
The local auto parts market is highly competitive, dominated by offline retailers and marketplaces that compete primarily on price rather than service quality.
Limited conversion tracking and analytics
There was no clear attribution system for sales coming from digital channels, making it difficult to measure the performance of marketing investments.
Customer retention issues
Many first-time buyers didn’t return for repeat purchases due to the absence of personalized communication, loyalty programs, or automated remarketing flows.
The collaboration between Delovi.mk and Ink.Agency delivered measurable and long-term business impact, transforming the brand into one of the most recognized online destinations for car parts in North Macedonia.
Significant growth in traffic and visibility
+165% increase in total website visits within the first 6 months.
+120% growth in organic traffic thanks to SEO optimization and content strategy.
Top 3 Google ranking positions for more than 80 high-intent automotive keywords.
Improved conversion rates and ROAS
+310% higher return on ad spend (ROAS) across Google and Meta campaigns.
Reduced cost per acquisition (CPA) by 42%.
Introduced automated remarketing flows that recovered up to 28% of abandoned carts.
Customer loyalty and repeat sales
Implemented CRM and email automation that increased returning customer rate by 45%.
Monthly newsletter campaigns achieved over 38% open rate and 12% average CTR.
Brand recognition and social growth
More than 50,000 engaged followers across social media platforms.
High engagement and positive sentiment in user feedback and product reviews.
Strengthened positioning as a trusted, local, and customer-oriented brand.
Since the beginning of our partnership, the overall image of Pneumatik has dramatically changed. As a result of our strategic plan, well-structured campaigns and high-end creatives, we managed to attract attention and convey the specified message, thus elevating the brand and differentiating from the competition.
By now, we continuously note a powerful surge in the numbers and percentages, resulting in final consumers and raising the company’s success even higher.
Brand Awareness
Delovi.mk by Ink focuses on building brand awareness through a strong digital presence, consistent visual identity, and valuable customer connections. The strategy combines an optimized website with SEO targeting auto parts searches in Macedonia, engaging social media content that showcases expertise and reliability, and educational videos that position the brand as a trusted source for car maintenance and parts replacement. Google Ads, social media campaigns, and collaborations with local auto shops and influencers increase visibility and credibility, while customer reviews and testimonials strengthen trust. With continuous promotion, partnerships, and clear messaging, Delovi.mk by Ink aims to become the most recognizable and reliable name for auto parts in the Macedonian market.Brand Awareness
Considering the popularity of the brands whose products Pneumatik resells, the initial idea was to use it as an advantage and thus, lift the brand above the competitors. Using the official brand book and recognizable brand image of the world-famous manufacturers of top-quality tires, we managed to create striking ad creatives, impressive videos and attractive banners, aimed to reach a wider audience and attract more website visitors.
Our team created several campaigns to drive awareness and intent about the company’s products. Running across social media platforms, the ads focused on both awareness and engagement, appropriately. Different ad formats and creative assets were used to appeal to all audiences throughout different phases, and both informative and interactive ads were created. The interactive features made audiences feel included and the engagement ads provided an insight into audience sentiment.
Following the implementation of several campaigns, we achieved extremely high awareness of the brand, reaching a wide audience, rapidly growing number of social media page followers, and high flow website traffic.
Facebook & Instagram Ads
By combining the power of the famous brands and the endless creativity of our graphic design and marketing teams, we managed to create awesome looking social media creatives and exquisite videos. We started by conducting informational campaigns, aimed to distribute great content, convey a clear message to the target audience and ensure excellent brand positioning. During these campaigns, we managed to achieve a high level of brand awareness and reach a wide range of audiences. Additionally, interactive and engaging campaigns followed, aimed to increase social media traffic and encourage interaction with the target audience, which allowed us to achieve an increased engagement rate in an expressive percentage.
Facebook & Instagram Ads
By combining the power of the famous brands and the endless creativity of our graphic design and marketing teams, we managed to create awesome looking social media creatives and exquisite videos.
We started by conducting informational campaigns, aimed to distribute great content, convey a clear message to the target audience and ensure excellent brand positioning. During these campaigns, we managed to achieve a high level of brand awareness and reach a wide range of audiences.
Additionally, interactive and engaging campaigns followed, aimed to increase social media traffic and encourage interaction with the target audience, which allowed us to achieve an increased engagement rate in an expressive percentage.
Google Ads & Banners
Google campaigns occupied a significant place in our strategic plans helping us to reach a wider target audience, and enabling the company to provide exceptional brand awareness.
By choosing the most appealing banners and the right targeting methods, in a short period of time we were able to notice a significantly higher percentage of website traffic coming from these channels.
The well-set campaigns ensured that we achieved a higher click-through rate and lower the cost per result.
Google Ads & Banners
Google campaigns occupied a significant place in our strategic plans helping us to reach a wider target audience, and enabling the company to provide exceptional brand awareness.
By choosing the most appealing banners and the right targeting methods, in a short period of time we were able to notice a significantly higher percentage of website traffic coming from these channels.
The well-set campaigns ensured that we achieved a higher click-through rate and lower the cost per result.
