Despite its good reputation on the domestic market, the company was looking for a creative partner that will help in raising awareness of the brand itself, as well as its products and services, strengthening its position in the financial market and position the brand as a stable and secure financial institution.
The desired outcome was aimed at designing and developing comprehensive marketing strategies, including creative designs, intended to coordinate and maintain the brand's exposure through increasing its presence online, by using several platforms, with main focus on attracting new potential clients, to help convey their authority and credibility as a confidential financial partner.
Given that the company lacked an online presence, we were focused on reaching a wider audience while presenting the brand in a premium way.
We decided to implement a friendly approach and avoid the previously used formal corporate branding.
In essence, our creative team harnessed all the forces in redesigning and refreshing the branding, further the marketing team created an extensive marketing strategy across all channels that had two key goals - strengthening the brand position and generating more potential clients.
Following the implementation of several campaigns, our estimated results exceeded the expectations, resulting in meeting the pre-defined goals. In a couple of months we achieved higher awareness of the brand, reaching the specific target audience, increasing the total number of social media page followers and page engagement percentage, we noted an increase in the total landing page views and doubled the number of leads.
Also, we were able to achieve consistent, high flow traffic on the company’s website, resulting in a higher number of website visits and business inquiries.