N47
Agile software and talent factory with a passion for new technologies
When our collaboration first started with Daikin the goal was very clear for both sides, raising brand awareness to the highest level possible and lifting the brand well above their competitors.
N47
Agile software and talent factory with a passion for new technologies
When our collaboration first started with Daikin the goal was very clear for both sides, raising brand awareness to the highest level possible and lifting the brand well above their competitors.
Montlhy Leads
Cost Per Lead
Email Conversion Rate
Email Bounce Rate
We first started working with N47 in 2019 on couple of mutual project and have been cooperating since. Our business relationship has grown and for the last 3 years Ink has provided outsource services for N47 on any level possible.
The company needed to increase brand awareness and attain more contacts and prospects in order to expand their markets of operation out of Switzerland.
Whether it was launching a Google Ads campaign for foreign markets or a complete lead generation and e-mail marketing strategy, we were up for the challenge. We jumped in action and prepared a complete game plan following their ideas and instructions for expansion.
After a detailed analysis of their foreign target markets and the most relevant keywords we launched simultaneous Google Display and Search Ads, as well as a Facebook lead generation campaign that was directing traffic to the websites contact form thus creating new contacts and potential clients from the new market.
Both us at Ink and the N-47 team were pretty happy with the results we achieved, bringing in a huge 200% increase in traffic and 400+ leads from our target market eventually resulting in 3 new big clients for the company.
Lead Generation and Email Marketing Strategy
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Lead Generation and Email Marketing Strategy
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Lift Off
Firstly, since our goal for the upcoming period is to launch and implement an Email marketing strategy, the first step would be to obtain as many useful emails as we can by gathering and utilizing quality leads using our existing Google Ads campaigns, social media channels (Facebook, Instagram, LinkedIn etc.) and all other tools available to us.
Recent studies have shown that mail conversion rates are 40x that of Facebook and Twitter. According to Kmetrics the best way to get B2B conversions is to promote email signup opportunities on social media, and then use email to convert. Therefore, our aim for this campaign will be to do just that.
The Stages of The Process
Stage 1
Use the existing Google Ads Campaigns and divert 50% of the budget to start a Lead Generation campaign using the Contact Us page on www.north-47.com as a landing page, or best case scenario we can create a landing page designed and optimized for lead generation in order to collect relevant emails which we will use for the email campaign.
Stage 2
Launch a Facebook lead generation campaign using the Facebook business manager and N-47’s Facebook page to gather as much quality leads (E-mails) from potential prospects which we will also use in the E-mail campaign.
Stage 3
Starting a LinkedIn lead generation campaign with N-47’s LinkedIn company page. From our experience B2B leads are best sought out on LinkedIn since the core of the platform itself is connecting businesses.
Stage 4
Finally using all the emails gathered from the above-mentioned methods, we launch an email marketing campaign as we continue to develop our base of emails along the way.
Additional Benefits from Lead Generation Campaigns
Not a one time thing
Note that the contact information we collect from any of our lead generation campaigns, in addition to the email marketing campaign, can also be used in multiple ways that would benefit us.
Custom audiences
Using the e-mail database to create a Lookalike audience which will significantly lower the CPL (cost-per-lead) for future lead generation campaigns.
Money well spent
A company without a lead generation strategy is a sitting duck. Its revenue and growth will rely on the whims of a target audience that may or may not know it even exists. There will be no “leads” for sales to go to.
Remarketing
also known as retargeting, which is a very common and popular form of digital marketing in which ads are served to users who have visited our website, or a specific web page, and who have or have not taken a specific action. It’s an effective way to target people who have already shown some interest in our business or brand. Because we are targeting past visitors or existing customers, it’s called “re”-marketing. Think of it as a second chance to convert, up-sell or cross-sell with online ads or campaigns. We can do remarketing in different ways and with different ad platforms like Google, Facebook etc.
Follow-ups
Follow up calls to offer our services and potentially schedule a meeting (Online or in person), with the hopes of converting it into a new client/sale.
Lead Generation
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Lead Generation
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