Via Farm Pharmacy
The biggest pharmacy company in Western Macedonia.
Viafarm Pharmacies is a leading pharmacy chain dedicated to health and wellbeing, offering a wide range of pharmaceutical products and nutritional supplements. The entire digital marketing — including strategy, content creation, design, advertising, and social media management — is fully handled by Ink.Agency, with the goal of strengthening brand awareness and building a closer connection with customers.
PerpetuuMobile
A real example of innovation in this field
Establishing and adhering to the highest world standards in the field of security, Perpetuumobile is a leading company in the field of security systems and services.
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Despite its strong reputation and loyal customer base, Viafarm Pharmacies faced several key challenges in the evolving digital era. The healthcare and pharmacy market has become increasingly competitive, with more brands shifting their focus toward online visibility, e-commerce, and personalized digital communication.
Viafarm needed to modernize its approach to marketing by building a unified digital presence that reflects its trust, expertise, and care — values already recognized in its physical stores. Another major challenge was maintaining consistency across all digital channels while effectively communicating with diverse audiences, from young, health-conscious individuals to families and seniors.
Additionally, the brand sought to increase engagement on social media, attract new customers through targeted online campaigns, and strengthen loyalty among existing ones. To achieve this, a comprehensive digital strategy was necessary — one that would connect Viafarm’s offline credibility with its online growth potential.
Ink.Agency developed and implemented a comprehensive digital marketing strategy designed to transform Viafarm Pharmacies into a strong, modern, and customer-centric brand in the online space.
The solution began with a full digital audit to understand the brand’s positioning, audience behavior, and competitive landscape. Based on these insights, Ink.Agency created a tailored strategy that unified all marketing channels — website, social media, email, and paid advertising — under a consistent brand identity and tone of voice.
A key focus was placed on creating valuable, educational, and visually appealing content that reflects Viafarm’s expertise in health and wellness. Regular social media campaigns, product promotions, and wellness tips were launched to build trust and drive engagement. Through Meta Ads and Google Ads, the agency optimized targeting to reach specific audience segments such as families, young professionals, and seniors, effectively increasing conversions and store visits.
Ink.Agency also improved the user experience by aligning visuals, product presentation, and messaging across all digital touchpoints, ensuring that every interaction reinforces Viafarm’s image as a reliable and caring pharmacy partner.
The collaboration between Viafarm Pharmacies and Ink.Agency delivered measurable and impactful results across all digital channels.
Within the first few months, Viafarm achieved a significant increase in online visibility and engagement. Social media pages experienced a steady growth in followers, with interaction rates (likes, comments, and shares) increasing by over 60% thanks to consistent, health-focused content and interactive campaigns.
Through optimized Meta and Google Ads campaigns, website traffic grew by more than 80%, while click-through rates and conversions on key product categories — such as vitamins, skincare, and wellness supplements — improved notably. The campaigns successfully attracted new customers while strengthening loyalty among existing ones.
Additionally, brand sentiment across online platforms improved as users began to associate Viafarm with trust, professionalism, and care. The unified digital presence created by Ink.Agency positioned Viafarm not only as a pharmacy chain but as a modern health partner, bridging the gap between physical and digital experiences and setting the foundation for long-term growth.
Facebook and Instagram Ads
Facebook and Instagram Ads played a central role in the digital transformation of Viafarm Pharmacies, serving as the main channels for audience growth, product promotion, and community engagement. Ink.Agency designed and managed a series of high-performing ad campaigns focused on awareness, engagement, and conversion. Each campaign was carefully crafted with clean visuals, relatable messaging, and precise targeting to reach the right audience segments — including families, young adults, and health-conscious consumers. Dynamic product ads showcased seasonal offers and featured best-selling products such as vitamins, supplements, and skincare items, while carousel and story formats highlighted special promotions and educational health content. Remarketing strategies were implemented to re-engage users who had interacted with Viafarm’s website or social media profiles, effectively boosting conversions. The results were impressive: ad reach and impressions grew exponentially, engagement rates doubled, and cost-per-click decreased through continuous optimization. The campaigns not only increased online sales and pharmacy visits but also strengthened brand trust — positioning Viafarm as a friendly, reliable, and modern health destination across Facebook and Instagram.
Brand Awareness
When it comes to security, one of the most important factors is undoubtedly trust. Through our extensive campaigns aimed mostly at social media platforms, combined with our creative designs, one of the crucial goals was to create higher brand recognition among a wider audience and position the brand as a reputable trusted company.
The redesign of the branding was generally referred to the use of creatives that depict real-life situations, using real people – team members, so that people could efficiently relate to the services that Perpetuumobile provides. Furthermore, the redesign included vehicle branding, promotional materials and more.
Facebook & Instagram Ads
Considering the target audience, social media platforms were the main channel for conducting the campaigns. Our mainly sales-oriented campaigns were structured in two different groups, encompassing individuals and also B2B campaigns.
Using advanced targeting methods and opportunities we were able to reach a wider audience, and the innovative ad creatives helped the brand stand apart from the crowd.
Through the attractive designs, in addition to the impressiveness, we aimed to show the credibility of the brand, and to create an integration of values, which aimed to establish trust among the audience.
Lead Generation
As the company sought increased sales of its services, our efforts were focused on generating as many potential clients as possible.
Using social platforms as a primary channel, we carried several distinct lead generation campaigns, which we can consider exceptionally successful, bringing the company high-quality leads and increased business inquiries in a short period of time.
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