Lokimen
Extensive selection of well-known hair care and cosmetic brands.
Lokimen is a UK-based retail seller of cosmetic and toilet articles, as beard-grooming, hairstyling and self-care products for men. The company collaborates with a broad spectrum of world-renowned brands for styling products like American Crew, Reuzel, Dapper Dan, Slick Gorilla and many more, positioning the company as a premium reseller on the UK market.
Lokimen
Extensive selection of well-known hair care and cosmetic brands.
Lokimen is a UK-based retail seller of cosmetic and toilet articles, as beard-grooming, hairstyling and self-care products for men. The company collaborates with a broad spectrum of world-renowned brands for styling products like American Crew, Reuzel, Dapper Dan, Slick Gorilla and many more, positioning the company as a premium reseller on the UK market.
Daily Active Users
Click Through Rate
Cost Per Click
Conversion Rate
When our partnership started, we were asked to build the business from the ground up.
From logo design and a contemporary webshop, including attractive designs, up to developing an extensive marketing strategy to promote the company’s products and increasing online sales. Lokimen approached us with a query to engage content creators and use branded content ads to advertise its products across multiple channels.
In addition, the company wanted to streamline its ad buying to make its marketing spending more effective.
Starting with designing a striking logo, the draft version of the new website was sketched-up, and after some tweaking, product import and banner creation in collaboration with our graphic design team, the website was fully operational in record time.
While the website development was in progress, the marketing team started to do what they do best – creating the necessary social media accounts, editing the information, researching what the best possible audience could have good use of the products they offer and creating a comprehensive strategic communication plan.
We decided to adopt a “full-funnel” strategy, or one that aimed to lead people from discovery to purchase. This included various channels, including social media and several GDN campaigns.
By embracing our comprehensive strategy, Lokimen reached significantly more people and achieved its business goals in a short period of time, resulting in a serious rate in awareness and consideration and a significant lift in web purchases.
Using our team’s extensive experience, the company noticed higher return on ad spend with a low cost per conversion, which indicates that our campaigns can be considered incredibly successful.
Facebook & Instagram Ads
We decided to implement an accelerated learning approach so that we could gain a better understanding of online customer behavior.
We used both single image and carousel ads, showing the wide range of products from the catalog, and showing them to people who have expressed interest on a website, or elsewhere on the internet.
Lokimen proved that Facebook and Instagram are not only strong drivers of website traffic and conversions, but are also somewhere style lovers can find inspiration, even if they don’t make a purchase immediately.
Facebook & Instagram Ads
We decided to implement an accelerated learning approach so that we could gain a better understanding of online customer behavior.
We used both single image and carousel ads, showing the wide range of products from the catalog, and showing them to people who have expressed interest on a website, or elsewhere on the internet.
Lokimen proved that Facebook and Instagram are not only strong drivers of website traffic and conversions, but are also somewhere style lovers can find inspiration, even if they don’t make a purchase immediately.
Google Ads
To compete with other players and capture a larger market share in the emerging market, We started using Google Ads to reach the right audience, and boost the conversion rate even more.
The exclusive brands gave the company an edge over its competitors. We decided to use this to its benefit and educate the customers about the benefits of the company’s high-quality styling products in a visual manner. To do this, we used a variety of ad formats on Google, in order to assure better performance, using appealing banners and the right targeting methods.
After conducting several campaigns, Lokimen managed to raise its website purchases by a meaningful percentage, thanks to Google Ads.
Google Ads
To compete with other players and capture a larger market share in the emerging market, We started using Google Ads to reach the right audience, and boost the conversion rate even more.
The exclusive brands gave the company an edge over its competitors. We decided to use this to its benefit and educate the customers about the benefits of the company’s high-quality styling products in a visual manner. To do this, we used a variety of ad formats on Google, in order to assure better performance, using appealing banners and the right targeting methods.
After conducting several campaigns, Lokimen managed to raise its website purchases by a meaningful percentage, thanks to Google Ads.
Creative Design
We know that the success of digital campaigns goes hand-in-hand with high-quality designs.
In Lokimen’s story, our expert graphic designers occupied a significant place, who created the overall banding from scratch and managed to achieve great recognition with their coherent creatives, showcasing the benefits of the styling products in a luxurious way, which helped the audience to connect with the brand.
In addition, the creative team made attractive website banners, as well as many other promotional materials.
