Paid Social advertising
Paid Search advertising
Our Paid Social Adveritising services include the following:
Facebook
Ads
When Facebook burst onto the scene back in 2004, not many people would predict it to grow into the giant it is today. 18 years on, Facebook Ads Manager is the most powerful paid advertising tool around, helping businesses across the globe expand their audiences. With 2.60 billion monthly active users, Facebook remains the place to be for brands of all shapes and sizes. Facebook advertising is ideal for B2C eCommerce, with intelligent audience targeting tools ensuring you put your ads in front of the right users. If you want hyper-targeted, high-ROI campaigns, Facebook is the place to be.
Instagram
Ads
With over 1 billion monthly active users, Instagram is also a crucial paid social channel for eCommerce. Of all the social platforms, Instagram is perhaps the most visually appealing, and it’s this eye-catching aesthetic that makes it the perfect place for advertisers in the fashion world to push their campaigns, and it’s also great for the travel, homeware and food sectors. In-app shopping features put your products front and centre, making it even easier for users to make that all-important purchase. We’ll create thumb-stopping ads that grab attention in the feed and on Stories, giving your brand that Insta treatment. Damn, your brand is looking good.
TikTok
Ads
With over 800 million monthly active users, TikTok is a beast that can’t be ignored, especially if your audience includes a Gen Z demographic. Around 41% of TikTok users are aged between 16 and 24, making it a must for brands targeting a young audience. TikTok’s appeal is its addictive nature – the average user spends almost 52 minutes of their day using the app – that’s a lot of potential for your brand to get in front of their eyes. If you’re pushing D2C products to a Gen Z audience, advertising on TikTok should be up there on your list of priorities.
Facebook
Ads
When Facebook burst onto the scene back in 2004, not many people would predict it to grow into the giant it is today. 18 years on, Facebook Ads Manager is the most powerful paid advertising tool around, helping businesses across the globe expand their audiences. With 2.60 billion monthly active users, Facebook remains the place to be for brands of all shapes and sizes. Facebook advertising is ideal for B2C eCommerce, with intelligent audience targeting tools ensuring you put your ads in front of the right users. If you want hyper-targeted, high-ROI campaigns, Facebook is the place to be.
Instagram
Ads
With over 1 billion monthly active users, Instagram is also a crucial paid social channel for eCommerce. Of all the social platforms, Instagram is perhaps the most visually appealing, and it’s this eye-catching aesthetic that makes it the perfect place for advertisers in the fashion world to push their campaigns, and it’s also great for the travel, homeware and food sectors. In-app shopping features put your products front and centre, making it even easier for users to make that all-important purchase. We’ll create thumb-stopping ads that grab attention in the feed and on Stories, giving your brand that Insta treatment. Damn, your brand is looking good.
TikTok
Ads
With over 800 million monthly active users, TikTok is a beast that can’t be ignored, especially if your audience includes a Gen Z demographic. Around 41% of TikTok users are aged between 16 and 24, making it a must for brands targeting a young audience. TikTok’s appeal is its addictive nature – the average user spends almost 52 minutes of their day using the app – that’s a lot of potential for your brand to get in front of their eyes. If you’re pushing D2C products to a Gen Z audience, advertising on TikTok should be up there on your list of priorities.
Snapchat
Ads
Over 300 million people currently use Snapchat, and the media-sharing app is a hit with millennials, making it a great choice for eCommerce businesses. Put your adverts in the users’ palms with eye-catching, full screen ads and you might just hit new heights with your conversions. Our team love Snapchat advertising, and we’re keen to show you why.
LinkedIn
Ads
Like other social advertising platforms, LinkedIn advertising offers you a variety of ad types and formats to play with. And, like other platforms, you should be selecting your ad format based on the overall action you want to drive. Across all their offerings, LinkedIn advertising supports brand awareness, website visits, engagement, video views, lead generation, site conversions, and job applications.
Twitter
Ads
Our social media marketing team are experts in adapting Twitter activity to match the language of your company and utilizing the platform's incredibly precise targeting tools. Twitter offers businesses a variety of options for social media marketing, much like Facebook does. Twitter Ads are the way to connect with your audience by starting conversations of value.
Snapchat
Ads
Over 300 million people currently use Snapchat, and the media-sharing app is a hit with millennials, making it a great choice for eCommerce businesses. Put your adverts in the users’ palms with eye-catching, full screen ads and you might just hit new heights with your conversions. Our team love Snapchat advertising, and we’re keen to show you why.
LinkedIn
Ads
Like other social advertising platforms, LinkedIn advertising offers you a variety of ad types and formats to play with. And, like other platforms, you should be selecting your ad format based on the overall action you want to drive. Across all their offerings, LinkedIn advertising supports brand awareness, website visits, engagement, video views, lead generation, site conversions, and job applications.
Twitter
Ads
Our social media marketing team are experts in adapting Twitter activity to match the language of your company and utilizing the platform's incredibly precise targeting tools. Twitter offers businesses a variety of options for social media marketing, much like Facebook does. Twitter Ads are the way to connect with your audience by starting conversations of value.
Let's do this!
Explore how we can help you reach your business goals with our Paid Social Services
Let's do this!
Explore how we can help you reach your business goals with our Paid Social Services
Let's do this!
Explore how we can help you reach your business goals with our Paid Social Services
Our team has experience working with brands of all shapes and sizes across multiple industries.
Cost per Engagement [0.02$]
Cost per engagement is an advertising pricing model in which advertisers only pay for ads when users interact with their campaign in some way, lowering advertising costs.
Reach [+30%]
Reach refers to the total number of people who have seen your ad or content. If 100 total people have seen your ad, that means your ad’s reach is 100.
Click-Through-Rate [25+%]
CTR is the number of clicks that an ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR
Cost per Mile [2$]
This is the amount you pay every time 1,000 people scroll past
your sponsored social media post.
Post engagement rate [0.02$]
Reach [30%]
Click-Through-Rate [25%]
Conversions and Conversion Rate [2$]
Our Paid Search Adveritising services include the following:
Google Ads
With mobile and desktop capabilities, Google Ads is an effective way to drive good-fit traffic to your business by optimizing your products and services in Google. At the moment ideal customers are making similar searches, and with the right campaign, your business can see a boost in website traffic, sales, increased call volume, a surge in in-store visits etc. Over time, we also utilize the data Google Ads provides to analyze and improve campaigns so that they are reaching more people and hitting all of our goals that are crucial for your business.
YouTube Ads
By digging into the data surrounding your audience, we select the right ad formats for your business. We use cutting-edge methodologies to ensure that your ads are receiving maximum clicks and traction. We run campaigns for your videos through Google Ads manager, making all of the necessary changes and setting competitive bids. You have no need to bother yourself with complicated tools and analyze your KPIs. Leave that to the professionals.
Google Shopping & Feeds
Google Shopping is an effective way to get your products in front of shoppers with high purchase intent. In fact, according to eMarketer, almost 35% of all product searches start on Google. Google Shopping Feed allows you to supply Google Shopping and other product listing services with the most relevant product data from your catalog and with your products. The top row of Google Shopping search results is always a carousel of paid placements; the rows below are all organic listings.
Retargeting
97% of people who visit your site for the first time leave without buying anything. That’s because they need to feel like they know you first. Google remarketing ads help bring those who visited your website back and improve your digital marketing and bottom line. Also called retargeting, Google remarketing is the technology that enables our Google Ads to follow potential customers as they move across the internet. Google allows you to customize who sees your remarketed ads. We can prioritize new or returning customers and significantly increase the ROI of your business.
Google Ads
With mobile and desktop capabilities, Google Ads is an effective way to drive good-fit traffic to your business by optimizing your products and services in Google, at the moment ideal customers are making similar searches. With the right campaign, your business can see a boost in website traffic, sales, increased call volume, and a surge in in-store visits etc. Over time, we also utilize the data Google Ads provides to analyze and improve campaigns so that they are reaching more people and hitting all of our goals that are crucial for your business. No matter the size of your business or available resources, ads can be tailored to suit any budget, and spending can be paused or stopped at any time. Not only this, but there are hundreds of companies using Google Ads to promote their business, making it imperative that businesses develop campaigns to get ahead of their competitors. Get in touch and give your business a Google Ads power-up!
YouTube Ads
Get your videos seen by the right people! We are running a campaign for your video through the Google Ads manager, making all of the necessary settings and setting competitive bids. You have no need to see into complicated tools and analyse your indicators in the statistics. Leave that to the professionals.
Google Shopping & Feeds
Google Shopping is an effective way to get your products in front of shoppers with high purchase intent. In fact, according to eMarketer, almost 35% of all product searches start on Google. Google Shopping Feed allows you to supply Google Shopping and other product listing services with the most relevant product data from your catalog and with your products. The top row of Google Shopping search results is always a carousel of paid placements; the rows below are all organic listings. The Google Merchant Center Feed is what powers the product listings. Using our knowledge and expertise regarding the requirements and best practices for building your feed, it’s easy to optimize it to maximize both your organic and paid placements.
Retargeting
97% of people who visit your site for the first time leave without buying anything. That’s because they need to feel like they know you first. Google remarketing ads help bring those back who visited your website them back—and improve your digital marketing and bottom line. Also called retargeting, Google remarketing is the technology that enables our Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code (remarketing code) on your website adds them to a remarketing list. Then when they visit another website that uses the Google Ad network, they are served your ad. Google allows you to customize who sees your remarketed ads. For example, we can prioritize new or returning customers and significantly increase the ROI of you business.
Let's do this!
Explore how we can help you reach your business goals with our Paid Search Services
Let's do this!
Explore how we can help you reach your business goals with our Paid Search Services
Let's do this!
Explore how we can help you reach your business goals with our Paid Search Services
Our team has experience working with brands of all shapes and sizes across multiple industries.
Cost Per Click [0.15$]
Is used to determine costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers, in other words how many clicks you get for the amount you spend.
Conversion Rate [17%]
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period.
Cost Per Conversion [20$]
Refers to the total cost paid for an advertisement in relation to the success in achieving the goal of that advertisement.
Cost Per Acquisition[80$]
Cost Per Acquisition indicates how much it costs to get a single customer down your sales funnel, from the first touch point to ultimate conversion.
Cost Per Click [0.15$]
Is used to determine costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers, in other words how many clicks you get for the amount you spend.
Conversion Rate [17%]
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period.
Cost Per Conversion [20$]
Refers to the total cost paid for an advertisement in relation to the success in achieving the goal of that advertisement.
Cost Per Acquisition[80$]
Cost Per Acquisition indicates how much it costs to get a single customer down your sales funnel, from the first touch point to ultimate conversion.
Lets go through the funnel together!
Platform-Specific Strategies
We create a paid social and paid search strategies that help your business advertise across the platforms where you can best reach your audience. Each platform has a wide variety of features to increase engagement with both your brand’s platform-specific page and your website. Whether you want to increase brand awareness or drive conversions, we tailor each advertising campaign to your specific goals.Wise Ads Targeting
When paying for advertisements, we want to make sure that we’re showcasing your products to the people who are most likely to buy them and get the most out your budget. We target your ads based on demographic, geographic, and social data but as the process develops we get even more granular than this. The most popular targeting options relate to location, time of day, device type, age, gender interests, and even household income if you want to get really specific.Showcase Relevant Content
FIRST, WE PUBLISH A VARIETY OF CONTENT FOR YOUR EXISTING AUDIENCE TO SEE WHAT BODES BEST WITH THEM—TRY BLOGS, INFOGRAPHICS, VIDEOS, PHOTOS OR INTERACTIVE CONTENT SUCH AS QUIZZES ETC. THEN CREATE A LOOKALIKE AUDIENCE UNDER THE FACEBOOK ADS MANAGER BASED ON THE INTERESTS AND DEMOGRAPHICS OF YOUR EXISTING AUDIENCE TO TARGET POTENTIAL NEW LEADS AND CLIENTS, WE USE THE SAME TECHNIQUE WITH GOOGLES’ RETARGETING FEATURE. YOU’LL NOTICE THE INCREASE IN ENGAGEMENT IMMEDIATELY AND EVENTUALLY, THOSE COLD LEADS WILL TURN HOT, AND POTENTIAL CLIENTS INTO REGULAR CUSTOMERS!It’s Your Turn!
Looking to get started building your very own paid advertising sales funnel but don’t know where to begin? Reach out to us today so we can help you build the funnel of your dreams that will build brand awareness, generate leads, and drive conversions!Lets go through the funnel together!
Platform-Specific Strategies
We create a paid social and paid search strategies that help your business advertise across the platforms where you can best reach your audience. Each platform has a wide variety of features to increase engagement with both your brand’s platform-specific page and your website. Whether you want to increase brand awareness or drive conversions, we tailor each advertising campaign to your specific goals.Wise Ads Targeting
When paying for advertisements, we want to make sure that we’re showcasing your products to the people who are most likely to buy them and get the most out your budget. We target your ads based on demographic, geographic, and social data but as the process develops we get even more granular than this. The most popular targeting options relate to location, time of day, device type, age, gender interests, and even household income if you want to get really specific.Showcase Relevant Content
FIRST, WE PUBLISH A VARIETY OF CONTENT FOR YOUR EXISTING AUDIENCE TO SEE WHAT BODES BEST WITH THEM—TRY BLOGS, INFOGRAPHICS, VIDEOS, PHOTOS OR INTERACTIVE CONTENT SUCH AS QUIZZES ETC. THEN CREATE A LOOKALIKE AUDIENCE UNDER THE FACEBOOK ADS MANAGER BASED ON THE INTERESTS AND DEMOGRAPHICS OF YOUR EXISTING AUDIENCE TO TARGET POTENTIAL NEW LEADS AND CLIENTS, WE USE THE SAME TECHNIQUE WITH GOOGLES’ RETARGETING FEATURE. YOU’LL NOTICE THE INCREASE IN ENGAGEMENT IMMEDIATELY AND EVENTUALLY, THOSE COLD LEADS WILL TURN HOT, AND POTENTIAL CLIENTS INTO REGULAR CUSTOMERS!It’s Your Turn!
Looking to get started building your very own paid advertising sales funnel but don’t know where to begin? Reach out to us today so we can help you build the funnel of your dreams that will build brand awareness, generate leads, and drive conversions!Let's do this
Explore how we can help you reach your business goals with our Paid Advertising Services
Let's do this
Explore how we can help you reach your business goals with our Paid Advertising Services
Let's do this
Explore how we can help you reach your business goals with our Paid Advertising Services